WEB MARKETING GLOSSARY - M
Messaging
Meta Description
Meta Keywords
Meta Tag
Meta Tag Stuffing
Meta Tag -Title
Mobile
MSN
Multilingual SEO
Messaging
Messaging is a form of internet communication through standard email or instant messaging. There are now methods of making face-to-face phone calls with the advent of web cams and software.
Instant messaging is a private chat room where you can invite people to join you and relay instant text to one another. The developments in software and hardware now allow you to make internet telephone calls to and from anywhere in the world for free (depending on your internet access).
These forms of communication are becoming increasingly important in the business world as much as personal lives. The cost and ease of setting up conferences calls is now a much simpler process than ever.
Meta description
A meta description is a tag in the head of any HTML document, unseen by the user, that describes page content and can be displayed in the page listing in a search engine result.
For Search Engine Marketing practices, it is valuable for identifying page content correctly as much as influencing ranking. Usually a short description containing 15 to 20 words, it can be formatted easily as a short summary for any given page.
Meta Keywords
A meta keyword tag is placed in the head of any HTML document, unseen by the user, containing keywords relevant to that page to help search engines to identify the content of the page for indexing.
Meta Tag
Part of the HTML code, meta tags contain information that the website owner wants to deliver to search engine spiders. They contain information such as page titles, keywords and description tags. Meta tags are used by search engines to generate and display search results based on what keywords a user inputs into the search engine.
Meta Stuffing
Meta stuffing is the greyhat SEO process of repeating keywords in meta tags and of using meta keywords that are unrelated to the content of the site.
Meta Tag - Title
See Title Tag
Mobile Search Engine Optimisation
With so many more people accessing the internet through their mobile phones and PDAs, mobile phone search engine optimisation has become a necessity. With more mobile phones becoming internet compliant all the time, mobile SEO has a prospective audience of 90% of the world’s population.
MSN
MSN is the acronym for the Microsoft Network internet service provider that covers the whole range of Microsoft products available online. Included in this is Windows Live which in turn includes Hotmail and MSN messenger, and the search engine Bing
Multilingual SEO
Multilingual SEO is a method of online marketing to increase a website's visibility on culturally-specific search engines via organic search results for targeted keywords. With nearly 70% of the global online community estimated not to speak English as a first language, multilingual SEO is becoming more and more important. Whilst Google is far and away the world leader in search, many countries place great importance on their own national search engines.
Multilingual SEO is used to get your website into good positions on non-English language search engines. SEO follows the same rules in all languages, so multilingual optimisation is simply a matter of applying the specific rules of each language for the search engines' algorithms.
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