WEB MARKETING GLOSSARY - R
Reciprocal Link
Robots.txt
ROI
RSS Feeds
Reciprocal Link
These are links to another website that are placed on your site in exchange for links to back to your site from theirs. These are excellent for boosting your website traffic and for getting higher rankings on search engine lists. It is best practice to make sure that the links are to and from similar companies as this will enhance your reputation with the search engines. You can arrange reciprocal links by forging good relationships with related companies or arrange something like a newsletter exchange. This process is also known as link swap or link exchange.
Robots.txt
A file of code usually placed in the root of your website that instructs a search engine spider what pages, sections or directories to exclude from its database. This will help prevent meaningless information being indexed and save on bandwidth.
This code will help you determine what files and directories you want covered by expressing certain rules. Care should be taken with these codes as implementing them incorrectly could lead to crawl errors, and your site not getting indexed by search engines.
ROI
ROI stands for return on investment and is a key measure on knowing how your site is performing. This how much money you put into a project such as your website, and how much money you will receive back in profit from that investment. The ROI can also be a non-financial, such as increased sales or traffic for your website. Often related to Key Performance Indicators.
RSS Feeds
Real Simple Syndication or Rich Site Summary is an easy way to distribute content via the internet. RSS makes it easy for you to retrieve information from the sites that you are interested in. The author of a website will be responsible for maintaining a list of notifications in a standard way which is called an RSS feed.
For the email marketer, it allows them to distribute messages avoiding spam filters through newsletters, blogs and websites.
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