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WEB MARKETING GLOSSARY - W

Web 2.0
White Hat SEO
White Hat Media
Widget
Wiki
Wordpress
Wordtracker
W3C

Web 2.0

A phrase used to describe the next generation of internet services and usage patterns. Web 2.0 includes services such as social networking sites, wikis and communication tools.

The aim of these services is to encourage sharing and creativity between web users. Where traditional websites just allow the user to view their content Web 2.0 is about the user getting involved. The term does not relate to any updates in technology specifications just the way developers and users use the web.

White Hat SEO

White Hat SEO is the process of following regulations and methods of legitimate and ethical SEO. The companies that work inside these guidelines are considered to be White Hat, the companies that don’t are considered to be Black Hat.

Following white hat procedures is more likely to ensure results that last a long time as the search engine companies favour their own techniques. This will mean exercising some patience but will be worth it in the long run. Following white hat guidelines is imperative if you want your company to remain at the top of the search rankings.

White Hat Media

An SEO company who only ever use White Hat SEO techniques. Award winning, staffed by a great team who offer dedication and a record of continued success. We cover a full list of services ranging from web development, design, ecommerce and marketing. Call us or email us today

Widget

A small application that provides specific functions such as hit counter, twitter feed, latest blog post links or other automatically updated lists.

Wiki

A wiki is a website page or collection of pages that are easy to update or edit and includes content from a number of different users. Wikipedia is the most well known of this type of site. A wiki’s pages are recorded so that if a page is vandalised then it is easy to revert back to the original page. These are normally collaborative websites that specialise on single subject.

Wordpress

WordPress is a content management system or open source publishing system created mainly for blogging. It is designed to make it easier for managing content that is updated on a regular basis. Wordpress is a sophisticated publishing platform that has a strong focus on usability, web standards and aesthetics. You can completely customise WordPress and it is free to use.

Wordtracker

Wordtracker is tool that is used to research keywords that are relevant to a publisher’s website. An important tool for web marketing professionals who are seeking information on how often a word is researched and also the predicted amount it will be used.

It has a constantly updated database ensuring that the search results are always relevant and that it can give you the best results for optimising your website. Wordtracker compiles a database of over 330million search terms which are collected from crawlers Dogpile and Metacrawler.

W3C Schools

The W3C mission is to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure the long-term growth of the Web. Their guiding principle is Web For All;
"The social value of the Web is that it enables human communication, commerce, and opportunities to share knowledge. One of W3C's primary goals is to make these benefits available to all people, whatever their hardware, software, network infrastructure, native language, culture, geographical location, or physical or mental ability". To find out more, visit theW3C Consortium

To contact White Hat Media today call us on +44 (0) 1273 704771 or email us