Web Marketing News

29/03/2008  |  The Power of Blogging

It took a while to catch on but blogging appears to have gone mainstream. With businesses continually looking for new ways to compete, blogging, short for web logging, is now a major factor in website marketing. Blogs began in earnest during the 1990s, when technological advances enabled web...more

29/03/2008  |  Internet Marketing The Importance of Search Engine Optimisation

Internet marketing is almost universally accepted as a “must have” in order to compete in the 21st Century business environment. The challenge is how to identify and utilise the most effective aspects of the science that is internet marketing. Online marketing consists of many co...more

29/03/2008  |  Search Giants Join Forces in Social Networking Alliance

Yahoo has finally agreed to become a member of the OpenSocial Foundation, the non-profit making organisation formed to help social networking sites to compete with the numerous applications available through Facebook. Following its acquisition of web desktop company, Parakey, Facebook is rapidly e...more

29/03/2008  |  Who's Watching YouTube?

New Analytic Tool Identifies Prospective Customers If you needed convincing that you should be embracing Social Media in your marketing strategy, this should do the trick. YouTube has introduced a new set of analytical tools that show you not only the numbers watching your video. YouTube Ins...more

29/03/2008  |  Who Will Be The First President Elected by YouTube

The 2008 US Presidential Election could be the first to be decided by social networking sites. Both frontrunner candidates, Barack Obama and John McCain have made extensive use of YouTube and MySpace in the race to the White House.   A 38 minute clip of Obama’s televised “race&...more

02/02/2008  |  Microsoft looking to buy Yahoo

Industry giants Microsoft and Yahoo are in talks about Microsoft buying Yahoo. For some time now Microsoft has been trying to get a stronger position in the Search industry but have spent many millions has little to show for it. By buying Yahoo, Microsoft would get a foot up by taling over the mut...more

17/01/2008  |  Do you trust Google Search?

How much do you trust the search results served up by Google? Although the biggest search engine to date, only half of users trust the results they receive, down about 10% on two years ago. "Only 51% of people trust information provided by search engines, down from 62% in 2006. Goo...more

27/12/2007  |  Stem Cell Storage first for Online Sales

As part of the ongoing digital solutions delivery for Cells4Life, the experts in stem cell storage, White Hat Media have integrated an ecommerce package into the existing website at http://www.cells4life.co.uk/. Now site visitors can easily become valued customers after using the stem c...more

11/10/2007  |  First Skins4things Ecommerce Site Launched

Skins4things commissioned White Hat Media to build the first of a series of ecommerce sites to promote their range of vinyl skins for electronic devices such as phones, mp3 players, laptops and games consoles. Actinic Ecommerce V8 Multi Site can run multiple ecommerce sites fr...more

10/08/2007  |  Google acquire Postini

Google Inc. has recently announced that it has signed a definitive agreement to acquire Postini, a global leader in on-demand communications security and compliance solutions serving more than 35,000 businesses and 10 million users worldwide. Postini's services -- which include message securit...more

19/07/2007  |  A new arrival, wonderful news!

Congratulations to Kevin, (Director of White Hat Media) and his wife Eva and new baby Lucas. Lucas arrived at 9.20pm last night, Thursday the 18th of July and weighed in at 7lb 5oz. Mother and baby are doing well. ...more

03/07/2007  |  A new way to pay. Pay-Per-Action

Google has recently announced the worldwide expansion of its pay-per-action advertising beta. Pay-per-action is a new pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, such as when a user makes a purchase, signs up for a newsletter, or complete...more

03/07/2007  |  Google Desktop now on Linux

Google Desktop hit the operating system trifecta today with the release of a version of Google Desktop™ for Linux. Now available on Linux, Mac OS X and Windows, the Google Desktop application allows users of every major operating system to search their desktop and the web as quickly, easily an...more

18/06/2007  |  Climate Savers Computing Initiative

Intel Corporation and Google Inc. joined with Dell, HP, IBM, Lenovo, Microsoft, World Wildlife Fund (WWF) and more than 25 additional organisations today announced the Climate Savers Computing Initiative. The goal of the new broad-based environmental effort is to save energy and reduce greenhouse g...more

05/06/2007  |  Salesforce.com and Google Form a Strategic Global Alliance

Salesforce.com, the market and technology leader in on-demand business services, and Google announced today that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edi...more

17/05/2007  |  Google Begins to Move to Universal Search

According to recent news, it seems that Google is at its critical first steps toward a universal search model that would be able to offer internet users an even more integrated and comprehensive way to search and view information in the web. The US based company also introduced an updated homepage...more

14/05/2007  |  Google Advertising Professionals Exam

Congratulation to the two members of our team who successfully passed the Google Exam. They are now accredited by Google as Advertising Professionals.Google Advertising Professionals are online marketing professionals, who currently manage or want to manage AdWords accounts. They must sign up for ...more

16/04/2007  |  Google buys DoubleClick

Google has recently bought the web advertising network company DoubleClick for roughly £1.6 bn.The sale offers Google access to DoubleClick ’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies. Acquiring DoubleClic...more

03/04/2007  |  MSN and inbound links

For those using tools like marketleap, linkdomain or inurl on a regular basis, you may have noticed that, MSN does not return any backlinks (or inbound links) on those tools any longer.According to Marketleap: “MSN has recently discontinued reporting results for the operator ‘link:&rsq...more

06/02/2007  |  Google in Video Game Advertisements soon?

According to some online newspaper, it seems that Google is planning to enter the video game advertising industry by acquiring one company which is already in the sector of advertisement in the virtual world. It would definitely be a step forward for this search engine giant, since these adve...more

06/02/2007  |  The end of Google bombs?

Google bombs have become a problem for Google. Basically, Google bombs are Internet pranks. Google heavily relies on the number and the type of links that point to a website. If many websites link with a special search term to a website then the linked site will get a top ranking on Google for that...more

06/02/2007  |  News in the world of Pay-Per-Click

Yahoo’s new ad ranking system is now live in the US only since the 5th of February. Yahoo have finally switched on its new ad ranking model, so that bid price is no longer the only factor in determining ad positions. The new ad quality algorithm makes Yahoo Search Marketing more like Google Adwords....more

22/11/2006  |  White Hat client wins Brighton & Hove Best Business Web Award

Nigelsecostore.com website has won the Best Business Website award at the SCIP Brighton & Hove Web Awards. White Hat Media built the solution using Actinic Ecommerce software. Several plug-ins and custom modules were utilised to automate the end to end management of the website. Since the launch of...more

23/10/2006  |  Online Retail Report Q4

White Hat Media analysed the websites of 20 of the biggest high street retailers to see how well they had been optimised for Christmas shoppers to find their goods online. In-house analysts carried out White Hat Media’s research into the following aspects of Search Engine Optimisation. If the...more

14/03/2006  |  Google and the Jagger Update

Have you noticed lately really strange things on Google? Is the Page Rank of your website collapsing? Has your site disappeared from the top? Well it may be because Google is once again doing an update... Google does minor algorithm updates regularly, but once in a while, it implements a major...more