White Hat Media News

Subscribe to our
news feed
21/07/2010 | Brighton SEO Conference Be There Be Square
The third Brighton SEO conference is taking place Friday 23 July at The Community Base on Queens Road, Brighton. The event is proving more popular each time, with a vast number of followers and attendees. The Brighton SEO conference is a must for any enthusiastic SEO entrepreneur. The presentations commence at 1.30pm. It is a free event, so do not miss this opportunity.
The conference is an interactive and engaging event allowing opportunities to network with fellow likeminded digital enthusiasts in Brighton. With a tremendous speaker line-up there will be an overwhelming amount of information to take away for both beginners and professionals in SEO, PPC and Social Media.
The topic range discussed by the speakers boasts a wide selection from; "the new age of statistical and data driven SEO" to "Giving link building the creativity it deserves".
One of White Hat’s Social Media managers, Zachary Colbert is involved in the speaker line-up, presenting a talk entitled ‘Is Hyperlinking Making us Stupider?”
Information on the full speaker line-up can be found here.
For further information please contact:
Stephanie Harmsworth
White Hat Media
Tel: 01273 704771
Email: stephanie.harmsworth@whitehatmedia.com
19/07/2010 | Welcome Drew Lawrence our new Business Development Manager
White Hat Media has recently appointed Drew Lawrence to the role of Business Development Manager. Drew brings with him a wealth of experience in multi-level selling, business development, public speaking and web marketing.
Previously Drew worked for a commercial Estate Agent as their senior sales executive, managing relationships with clients and winning new business. With expertise in consultation and solution sales, Drew’s highly effective communication will prove an asset in and out of the office.
Prior to this, Drew worked as a project director of Medina MetaMedia, where he directed and implemented PR campaigns managing technical, media and publishing operations. Drew has acted as a liaison with clients such as Spotify and Last.fm.
Jeremy Spiller, MD, commented, “Drew’s consecutive experience in the sales and communication sector will be vital to White Hat Media’s growth through our relationships with major clients and potential new ones”.
For further information please contact:
Stephanie Harmsworth
White Hat Media
Tel: 01273 704771
Email: stephanie.harmsworth@whitehatmedia.com
15/07/2010 | White Hat Media Internship Programme
White Hat Media are currently involved in offering internship programmes giving opportunities to gain experience in the digital industry. Candidates derive real benefits from the internship process by learning professional skills in the workplace. Interns bring fresh ideas and energy into White Hat Media’s working environment. Already this summer we have had four placements in the office all taking part in projects to further their skills in search marketing, social media and web development.
Steph from Bournemouth University studying a degree in Marketing is currently interning with us for three months. She is helping out with White Hat Media’s own marketing campaign by contributing to blog posts, news articles and press release whilst also updating our social media channels with relevant content.
White Hat Media is a board member of Wired Sussex, and our most recent postgraduate intern Matt from Brighton University is taking place in their Sussex Internship Programme. With a degree in Digital Media Design, Matt is working predominantly with our web development team for clients such as the Laptop Hut.
The Wired Sussex Internship Programme offers talented graduates not only a placement in local digital companies but also monetary support – a rarity in schemes of this nature. One of our employees at White Hat Media started working as an intern last year on the Sussex Internship Programme and has since designed sites for the likes of Toshiba. Internship programmes provide ambitious and creative people their first foot in the proverbial door, give support from top industry professionals and are invaluable as the initial stepping stone of their future career path.
More so, we White Hat Media have been offering week work experience opportunities. Recently two school students from Southern College and Northease Manor have completed a week’s work experience at White Hat Media. With both school students interested in having a career within the digital sector, the work experience gave them a chance for the student to become involved with projects for high profile clients like the Gym Group and Metrodome. The projects gave the students an insight into working life and a taster of what working in the digital media industry is really like.
For further information please contact:
Stephanie Harmsworth
White Hat Media
Tel: 01273 704771
Email: stephanie.harmsworth@whitehatmedia.com
05/07/2010 | The Gym Group to open new gym in White Hat Media's home town
Our client The Gym Group, now with us for three Years, is opening their highly anticipated seventh gym in White Hat Media’s home town Brighton on July 7.
The Gym Group is the UK’s first low-cost chain of health clubs. Currently with 6 gyms opened in Guilford, Hounslow, Leicester, Liverpool, Manchester and Vauxhall and a further five gyms scheduled to open by autumn. The low cost, no contract, 24hr chain of gyms is a continuing success and there is no doubt that the Brighton venue will be popular with Sussex residents.
The White Hat Media office is very excited about the gym opening and now none of us have the excuse to be anything but the perfect picture of health and fitness!
You can check out the gym on the picturesque sea front location and book yourself an induction. The timing of the new gym could not be better as it is summer time and a brilliant opportunity to achieve your health goals. Join online now for just £14.99 per month.
For further information please contact:
Stephanie Harmsworth
White Hat Media
Tel: 01273 704771
Email: stephanie.harmsworth@whitehatmedia.com
20/04/2010 | Chuck the Eco Duck enlists White Hat Media for online campaign to promote debut children's TV series
"Chuck the Eco Duck", a new animated series aimed at pre-school children, is launching an online campaign to promote its TV debut later this year.
Search and social media specialist White Hat Media has been appointed to create a website that will be the hub of all promotional activity surrounding the first thirteen-part series, as well as an entertainment and educational resource for children, parents and teachers.
The character Chuck, an ecologically minded duck mindful of his carbon web-print, was created to entertain children and make them aware of environmental issues and citizenship. A number of big names are behind the series – Harry Potter actress Miranda Richardson voiced the promotional DVD and will feature on the website, while Prime Focus, one of the UK's largest production houses involved in designing special effects for Avatar and Twilight has animated the Chuck TV episodes.
Chuck the Eco Duck started life as an audio series commissioned for radio. Fourteen ten minute episodes aired last year on Sony Award-winning DAB radio station Fun Kids Radio.
"Online marketing is the most effective promotional medium for us and we'll be directing everyone to the site," said Caroline Phillips, Marketing Director at Ultra Green, which produces Chuck the Eco Duck. "We appointed White Hat Media because we are confident the company understands the requirements of a site targeting multiple audiences. We wanted to make sure that children, parents, teachers and the media all find Chuck's website relevant and useful. The website also gives us the flexibility we need to showcase Chuck's multi-platform materials; offering audio stories, video episodes and online games. Initially we'll have a variety of free downloadable items including activity sheets, podcasts and colouring books."
Chuck the Eco Duck's website will host specific areas for education, games and the pre-school age group.
"The second stage of the project will see an e-commerce function added to the site, allowing Ultra Green to sell Chuck the Eco Duck merchandise online," said Jeremy Spiller, MD of White Hat Media. "We'll continually be updating the website with new features, driving traffic and creating an online buzz in the run up to the launch of the TV series."
For further information please contact:
Claire Armitt
flannel
01273 779449 / 07985 297842
claire.armitt(at)no-flannel.com
09/12/2009 | White Hat Media sponsors CIM Sussex
All around the country, Chartered Institute of Marketing is represented by regional chapters, and for the year 2009-2010 White Hat Media chose to sponsor the Sussex chapter.
About every six weeks, CIM Sussex organises events which are at once educational and excellent networking opportunities. The last event of this year hosted last week by Brighton's University's Business was attended by over 100 people.
Each event deals with a topic of particular interest to marketers. You could be hearing about themes as varied as marketing and finances, direct mail, or marketing in the recession. CIM Sussex welcomes CIM members as well as guests.
If you happen to be a chartered marketer, as well as keeping up to speed with your profession's best practices, attending these events will also earn you CPD credits.
More information on CIM and CIM Sussex.
03/12/2009 | Brighton based search and social media agency White Hat Media appoints new Business Development Manager
White Hat Media recently appointed Duncan Birch to the role of Business Development Manager.
Birch previously worked for Email marketing company Pure360 in their major accounts division where he signed brands such as the leading pet charity PDSA, the Evening Standard and Jones the Bootmakers.
Prior to this, Birch worked as an executive search consultant in the home entertainment sector, managing relationships with major content providers BSkyB, the BBC and others, and in the mobile data business.
Jeremy Spiller, MD, commented:”Duncan brings to White Hat Media his solid experience of the digital media sector in sales and business development. He will be instrumental in accelerating our growth and winning major clients.”
Birch’s appointment strengthens the management team of White Hat Media. Jeremy Spiller added:” We have an ambitious growth strategy and we are building a strong management team to deliver this.”
For further information please contact:
Anne Collet - White Hat Media - Tel: 01273 704771 - Email: anne.collet@whitehatmedia.com
20/10/2009 | The Gym Group signs over 20000 new members with online campaign from White Hat Media
The Gym Group, the UK’s first low-cost chain of health clubs, opened their newest facilities situated in Liverpool ONE. the largest urban regenaration project in Europe. Through a website and online campaigns created by White Hat Media the Gym Group has attracted more than 20,000 new members.
25/06/2009 | Toshiba appoints White Hat Media for SEO campaign to push newly-launched ToshibaLife website
White Hat Media has been appointed by Toshiba to develop optimised content for the new online property, ToshibaLife.
The newly launched website is destined to stimulate and grow a community of dedicated Toshiba users, via blogs, forums and the sharing of users’ experience.
White Hat Media has exceeded our expectations with regards to lead generation using Pay-Per-Click. Our PPC campaign now accounts for half of the new visits on the website and we’re getting excellent conversion rates. I would definitely recommend White Hat Media for PPC campaign management.











