Web Marketing News


20/05/2006  |  The Brandy Update - Google

After the infamous “Florida” update at the end of 2003, Google is processing another update. According to many experts, these big updates Google is doing are good for the search engine if it wants to stay the main search engine. Even if it causes a lot of trouble to website owners, especially those ...more

01/08/2005  |  SEO services, The New Battleground!

SEO services are now vital for a successful website. Now that there are many millions of web sites out there, if you want any chance of your site being found by your target audience then you should make sure it has a high position on the major Search Engines. Current statistics show that these t...more

15/02/2005  |  .net SEO competition - Read the full interview Here

After White Hat Media won the .net SEO competition they were asked how they did it. Read the full interview here. In December 2004, White Hat Media won the .net magazine SEO competition. The objective was to get a site to the top of Google with the search phrase 'crystalline incandescence'...more

23/01/2005  |  White Hat Media launches new Viora website

Today White Hat Media announce the launch of the new Viora website. Viora is a bright fresh lifestyle range of products from Warmways Healthcare. The website explains how the Viora range of lifestyle aircare products work, a detailed FAQ, some key facts and some testimonials from people who love ...more

06/01/2005  |  White Hat Media wins crystalline incandescence .Net comp

White Hat Media has won the crystalline incandescence .Net competition. After one of the competitors dropped out, leaving only five, the challenge set out by .Net magazine was to get a website to the number one position on Google with the Search Phrase crystalline incandescence. At exactly noon o...more

09/11/2004  |  WHM invited to enter crystalline incandescence .net SEO competition

.net Magazine have invited White Hat Media to enter its crystalline incandescence SEO competition. Along with five other competitors, .net magazine, one of the UK's most popular internet magazines, has invited White Hat Media to attempt to get a website to the number one spot on Google with the phra...more

04/10/2004  |  SEM now very important for website success

Search Engine Marketing is the new battleground for website owners. Now that most companies have a website how do you get yours higher on Google and other Search Engines than your competitors? If you do nothing at all then it's likely that when someone searches on terms you'd like to be found on the...more

28/09/2004  |  Is it worth having a shop on my website?

If you have products to sell is it worth having a shop or best just to use the site to encourage people to contact you directly? There is no question that to set up a shop properly can be time consuming and complex and so it is briefly worth looking at what is really involved. If you've set abou...more

15/09/2004  |  Hunter Wellington Charity Site Goes Live

Hunter Wellingtons the best known brand name and leading manufacturer of Wellington boots have launched a new website at www.giving-welly.co.uk Small but perfectly formed the new website was designed and built by White Hat Media and celebrates the support Hunter Wellingtons gives to nine charitie...more

12/09/2004  |  Why should I care about making my site Search Engine friendly?

Many websites are built without any optimisation whatsoever. Does this matter or are they not getting the traffic they should do because of this? With vast numbers of people now using Search Engines to find websites this is something that all site owners must consider. When most websites are com...more

29/08/2004  |  Community sites, useful or a waste of time?

As the development partner of two community websites at www.letstalkmusic.com and www.forum4business.com it is clear that there are those who love them and those who shun them. With the recent growth of web-based communities it's worth taking a look at some of the dynamics behind these. ...more

14/08/2004  |  Many UK companies still to commerce enable their websites

Over ten years after the introduction of the web a huge number of UK companies have still not commerce enabled their websites. Those who have successfully done so have often found that their websites have gone from being static brochure style sites to an important part of their business stra...more

29/07/2004  |  Battle For Google Ranking is fiercer than ever

Now that most businesses have websites more then ever before are asking how they can achieve high ranking on Google and other Search Engines. The answer is that there is no quick fix. There are many companies out there who claim that for a few hundred dollars or pounds they can do a few tricks and s...more

26/06/2004  |  500th member joins www.letstalkmusic.com

Less than six months after its launch, www.letstalkmusic.com sees its 500th member join. www.letstalkmusic.com is a site which is dedicated to supporting independent musicians and helps them promote their careers. On the site artists and song-writers can upload their music for review by other...more

16/04/2004  |  New Property World Site launches at www.propertyworld.tv

White Hat Media launches the new property world website at www.propertyworld.tv The site boasts some interesting features such as a sophisticated Content Management System, 360 panoramas of properties, a Business Directory and a newsfeed. The site at www.propertyworld.tv offers sellers a...more

01/03/2004  |  White Hat Media launch new SEM service

Due to huge demand by clients White Hat Media have launched a new Search Engine Marketing Service. Although White Hat Media already builds websites that are optimised for Search Engines, White Hat Media has now broadened their service. The SEM service now includes full consultancy, campaig...more

01/02/2004  |  www.letstalkmusic.com sales begin

White Hat Media successfully commerce enable the Lets Talk Music website with Worldpay at www.letstalkmusic.com From the moment payment was launched sales have been pouring in. The LTM website is recognised as the fastest growing site for independent musicians in the world. On the site, m...more

27/01/2004  |  www.forum4business.com launches

www.forum4business.com launched on January 27th 2004 and was built by White Hat Media. www.forum4business.com is an exciting new business community website for entrepreneurs and owner managers of UK businesses. On www.forum4business.com visitors can post messages and discuss issues that are impor...more

20/12/2003  |  White Hat win Soussol website

White Hat Media have won the contract to build the website for Soussol Records. Soussol Records is a very successful independent music label with a roster of four artists who make chill/lounge music. The site will reflect the style of the music as well as provide details of Soussol's artis...more

01/12/2003  |  www.letstalkmusic website launches

A major new website for musicians launches today at www.letstalkmusic.com, designed and developed by White Hat Media. The objective of www.letstalkmusic.com is to build an exciting new online global music community. It has been setup by experienced industry professionals with great track r...more

04/11/2003  |  White Hat Media win Precision website

White Hat Media has won the contract to build the site for Precision, a database marketing company who specialise in the Pharmaceutical sector. Precision are based in Cambridgeshire and London manage and carry out direct marketing campaigns for many large organisations in the sector. The s...more

20/10/2003  |  White Hat Media win www.letstalkmusic.com site

Today White Hat Media won the contract to build the site for www.letstalkmusic.com, a new online global music community, founded by experienced industry professionals with great track records, all looking to help unsigned solo musicians bands, songwriters and producers, in every genre. w...more

01/10/2003  |  New website for Dynamic DTP

The website for Dynamic DTP launches at www.dynamicdtp.com Dynamic DTP (dDTP) harnesses the connectivity of the Internet to accelerate the production process of design-for-publishing. After creating master designs, the designer can now step out of the path between a client and publisher to a...more

10/09/2003  |  New website launches for GMC Leasing

The GMC Leasing website launches at www.gmcleasing.co.uk. GMC Leasing is a leading car leasing company based on the South Coast. It has a number of large organisations as clients. The website has a content management system as well as a number of other dynamic features integrated into it. This me...more

14/08/2003  |  Blue Gem launches new website

The Blue Gem website launches at www.bluegemeyewear.com Blue Gem is now regarded as the number one high fashion supplier by most retailers in the UK. It innovates and designs unique styles in-house and develops ranges of sunglasses and, more recently, new branded optical ranges. Branded Product i...more

16/07/2003  |  Toniq launches new website

The Toniq website launches at www.toniq.co.uk The new site explains in detail how the marketing and communications consultancy, Toniq, work and why they are different from so many other agencies. With strong graphics and powerful copy, it is also fast to load and very easy to navigate. In dev...more

20/06/2003  |  White Hat Media Wins Blue Gem Eyewear Contract

WHM announce today that they have won the contract to re-build the Blue Gem Eyewear website. Blue Gem, is regarded as the leading fashion supplier by most retailers in the UK. It develops a large number of ranges of sunglasses and, more recently, new branded optical ranges. The branded product is...more

10/06/2003  |  Director Runs Stockholm Marathon

Kevin Elliott, Technical Director at WHM, completed the 25th Stockholm marathon on the 14th June in a net time of 04:09:53. Kevin had been training for 18 months and had been refused entry to the USA marathon last November, due to a visa overstay 8 years ago! "I have no burning desire to do anot...more

22/05/2003  |  Products Website for Communications International Group

Website pharmacyfocus.com launched today, delivered by WHM. Communications International Group (CIG), a driving force in the Pharmaceutical Publications arena, have commissioned WHM to deliver several of their magazine websites. Already running is www.cosmeticsint.co.uk, serving the Cosmetics In...more

02/05/2003  |  PDA Connectivity Software Solution

WHM delivered the first phase of their PDA based project to a new globally renowned client. The application had to be extremely user-friendly, robust and able to be used on a portable device. It had to have an intuitive interface and allow the user to tell the display to perform a number of function...more

20/04/2003  |  HOT Internal Accounts System

White Hat Media have been given the task of upgrading and enhancing the inhouse accounts and project tracking system for HOT. The work will be carried out in two phases with possible further work in discussion. This system is crucial to the smooth running of the business and many new time saving...more

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