White Hat Media News
17/11/2008 | When in Rome
See what the Romans saw back in 320 A.D. The new development from Google Earth allows you to see exactly what the people of Rome would have seen back in the day. A fully recreated Ancient Rome 3-D opens up the world of the Colosseum, the Forum and the Circus Maximus to get a taste of the l...more17/11/2008 | US Retailers Failing on SEO
A report has been published that many of the Fortune 500 companies were spending their resources on search ads for targeted keywords and were still failing to appear in the first five pages for these terms in organic searches. Compiled by Conductor and SkyFu it looked at the words the comp...more17/11/2008 | MySpace Launching Virtual Payment System
In the face of slowing profits MySpace is to start selling virtual gifts on its site in much the same way that Facebook does. Still the top earning social network site, thanks to its popularity in the US it has the seen the revenues being generated by Facebook, said to be a nine figure number an...more17/11/2008 | Google Avoids Bugs
Ever searched the internet for that cure to your ailment? Well now in the US you can use Google to avoid catching that ailment in the first place, or so they would have you believe. Using the results of hundreds of billions of searches dating back to 2003 the results were then compared to data f...more30/10/2008 | LookGoodForLess.co.uk
With the run up to Christmas fast approaching and with people looking to save money wherever possible White Hat Media is pleased to announce the launch of a new website LookGoodForLess.co.uk. Two of the most popular cosmetic brands, Yardley of London and Woods of Windsor ha...more30/10/2008 | White Hat Media helps bring Sussex businesses together
White Hat Media has announced they have now partnered with The Brighton & Hove Chamber of Commerce (BHCC) to re-develop their website. A voluntary organisation, the BHCC is run by the members for the members and represents the local business in Sussex and wants to improve awareness of their me...more30/10/2008 | Duplicate content penalty
Google has finally put to bed the myth surrounding the penalty for using duplicate content on your website - There isn't one. On the Google webmaster central blog, Susan Moskwa who is Google's webmaster trends analyst clearly states there is no such thing as a "duplicate content...more30/10/2008 | Google surfs the wave of economic downturn
How Google is handling the economic downturn is high on the list of most people's interests who rely on search for generating business to their websites. With companies in general tightening their advertising budgets, especially those online, Google has seen their share value fall dram...more30/10/2008 | Google takes a gamble
Google have changed their stance on allowing gambling advertisements on their search engine. This new move has caused very mixed reaction from leading figures in Britain. Google, who are one of the biggest search engines, have justified the decision by commenting on the fact that it wi...more30/10/2008 | SEO can help in these tough economic times
Could your site and the use of search engine optimisation (SEO) be your most effective ally in combating these tough economic times for your company? Now is not the time to be resting on your laurels, a pro-active attitude towards your website and SEO could help your business changing market&...more30/10/2008 | Search Marketing Spend To Increase in 2008
Even with the possibility of recession hitting, it appears that businesses are realising that tightening their online budgets is not an option and continue to increase their spending on search marketing activities. Jefferies & Company, an invest bank, have suggested that there is still a...more08/10/2008 | White Hat Media Gives The Gym Group Extra Muscle
White Hat Media, an expert search engine optimisation (SEO) company, has built and marketed online a new website for The Gym Group. The Gym Group chain is a revolutionary concept in UK health clubs. By providing a cost effective, no contract online membership to their state of the art equipped gym...more11/09/2008 | High Street Retailers Beat Online Stores at Their Own Game
Boarded up shop fronts have become an increasingly common sight in traditional High Streets around the United Kingdom. While American-style shopping malls spring up on the periphery of major towns and cities, the previously thriving shopping areas have fallen into decline. The nation's lov...more11/09/2008 | Is Chrome Up To Scratch
Google have this week released, in Beta form, a new internet browser to rival Microsoft's Internet Explorer and Mozilla Firefox. Christened Chrome, the new open-source application is based on the Webkit framework. Early reviews reflect a generally positive reaction to Google's entry into a m...more11/09/2008 | Microsofts 300m TV Ad Campaign Kicks Off NFL
Bill Gates and Jerry Seinfeld feature in Microsoft's new TV advertising campaign which was first aired on US network NBC during the National Football League opener between New York Giants and Washington Redskins. The advert, made by Crispin, Porter and Bogusky, is Microsoft's answer to Apple...more01/09/2008 | Google Will Allow You to Change Search Results
Google Distinguished Engineer, (apparently that is an official title!) Ben Gomes chooses to reinvent the whole concept of Search Engine Results Pages (SERPs) in his recent official Google Blog post. Entitled "Search Experiments, Large and Small", Gomes' post initially appears to let us...more01/09/2008 | MySpace Beats Yahoo in US While UK Online Ads Overtake TV
Web advertisements in the UK generated £2.8 billion during 2007 according to the Office of Communications (OfCom), representing an increase of 40% over the previous 12 months. Spending on TV advertising over the same period totalled £3.5 billion. The main commercial TV channels, ITV, Cha...more06/08/2008 | Microsoft offers search services on Facebook
The software giant Microsoft is pursuing to expand its online advertising businesses and taking on the role of powering Web searches on one of the worlds most popular social networking sites - Facebook! This search and advertising deal will give wider web-searching capabilities from within...more06/08/2008 | Google Launches it's own Wiki - Knol
The biggest multilingual free-content encyclopaedia on the internet famously known as Wikipedia is now facing big competition from Google. Wikipedia has been running for seven years and has had over 75,000 contributions and over 10 million articles published in over 250 languages, allowing peopl...more05/08/2008 | You Can Run but You Cant Hide
Location Based Social Networking provider, Loopt, has fallen foul of privacy issues when it inadvertently disclosed user mobile phone numbers without permission. The recent incidents posted on blog site Tasty Blog Snack could be the precursor of things to come as more GPS-enabled handsets such as Ap...more05/08/2008 | Where Is Yahoo Going
Yahoo has barely been out of the news over the past few months. A failed merger with Microsoft was swiftly followed by an advertising pact with chief rivals Google. There have been several executive movements and talk of another bid from Microsoft. Carl Icahn, the billionaire corporate raider, i...more15/07/2008 | Google Ad Planner Released
Google has announced the launch of Google Ad Planner, a free online research and media planning tool that connects advertisers and publishers. If you're a Google Adwords member you can use the Google Ad Planner to find out which websites your audience is more likely to visit. Google Ad P...more15/07/2008 | Microsofts New Bid for Yahoo
The Yahoo-Microsoft battle is still continuing with a second proposal now shunned again from Microsoft Corp and activist investor Carl Icahn. The "take it or leave it" attempt to bid for Yahoo's online search operations was described as "completely absurd and irresponsible"...more03/07/2008 | Google to stop Pay Per Action Campaigns
Google just announced that the AdWords pay-per-action beta test will be stopped at the end of August 2008. Pay-per-action (PPA) campaigns and all related data will be removed from all AdWords accounts the last week of October. Why is this happening? Still according to Google, as part of their r...more20/06/2008 | Monster Traffic Flow for Recruiter
Monster, the online recruiter, has announced that they have had a substantial increase in traffic recently due to carrying out a search engine optimisation (SEO) campaign for their website. It has been reported that they have seen an increase of around 26% during March 2008 due to their attempts t...more20/06/2008 | UK Charities to Benefit From New Google Earth Programme
A powerful new programme to help charities reach tens of millions of people around the world was unveiled today by Google. Sir David Attenborough was at the launch to highlight the work by the charity Wildscreen to document and photograph critically endangered species - a project called ARKive. UK...more20/06/2008 | Google Adwords New Matching Option
Google has been recently testing a brand new keyword matching option for its Adwords platform called “automatic matching”. It was launched at the beginning of June in the USA and we hope to be able to use it soon in the UK! With this AdWords new feature, Google automatically uses...more16/06/2008 | Google Sets Its Sites on Google Apps
Google has recently introduced Google Sites™, an application that makes creating a team web site as easy as editing a document. With Google Sites, people can quickly gather a variety of information in one place -- including videos, calendars, presentations, attachments, and text -- and easil...more16/06/2008 | Microsoft Offers Cashback to Advertisers
Microsoft is offering cash rebates to US customers who buy products from retailers advertising on the Live Search website. Microsoft’s aim is to try to catch up with search market leader Google. Advertisers will only be charged per acquisition, as opposed to more traditional pay-per-click me...more16/06/2008 | Piracy or Threat to Exchange of Information
Will YouTube Saga Decide Future of Business on the Web? The long running court battle between Viacom and YouTube “threatens the way hundreds of millions of people legitimately exchange information" over the web, according to Google, the owners of YouTube. Viacom, owner of The MTV,...more16/06/2008 | Suing For Links from Google Are They Kidding
Members of the Belgian press are suing Google for $77 million in damages for use of their material. The Belgian newspapers claim that the stories are copyright protected and they don’t want readers linking to their websites from Google News. Apparently the Belgians want readers to find the n...more12/06/2008 | Google Aims To Target Russia
The general perception among web users is that Google dominates the global search industry. This may be the case in America and Western Europe. Not so in Russia or China, whose combined populations will provide over 50% of the anticipated growth in world internet usage during the remainder of this...more12/06/2008 | Charities Grasp Social Networking Opportunity
Leading charitable organisations are leaving major retail brands behind when it comes to utilising Social Network Marketing. Oxfam and Global Call to Action Against Poverty have joined forces to launch a new fund raising initiative using Social Networking technology. Strategies are being ado...more29/03/2008 | The Power of Blogging
It took a while to catch on but blogging appears to have gone mainstream. With businesses continually looking for new ways to compete, blogging, short for web logging, is now a major factor in website marketing. Blogs began in earnest during the 1990s, when technological advances enabled web...more29/03/2008 | Internet Marketing The Importance of Search Engine Optimisation
Internet marketing is almost universally accepted as a “must have” in order to compete in the 21st Century business environment. The challenge is how to identify and utilise the most effective aspects of the science that is internet marketing. Online marketing consists of many co...more29/03/2008 | Search Giants Join Forces in Social Networking Alliance
Yahoo has finally agreed to become a member of the OpenSocial Foundation, the non-profit making organisation formed to help social networking sites to compete with the numerous applications available through Facebook. Following its acquisition of web desktop company, Parakey, Facebook is rapidly e...more29/03/2008 | Who's Watching YouTube?
New Analytic Tool Identifies Prospective Customers If you needed convincing that you should be embracing Social Media in your marketing strategy, this should do the trick. YouTube has introduced a new set of analytical tools that show you not only the numbers watching your video. YouTube Ins...more29/03/2008 | Who Will Be The First President Elected by YouTube
The 2008 US Presidential Election could be the first to be decided by social networking sites. Both frontrunner candidates, Barack Obama and John McCain have made extensive use of YouTube and MySpace in the race to the White House. A 38 minute clip of Obama’s televised “race&...more02/02/2008 | Microsoft looking to buy Yahoo
Industry giants Microsoft and Yahoo are in talks about Microsoft buying Yahoo. For some time now Microsoft has been trying to get a stronger position in the Search industry but have spent many millions has little to show for it. By buying Yahoo, Microsoft would get a foot up by tailing over the mu...more17/01/2008 | Do you trust Google Search?
How much do you trust the search results served up by Google? Although the biggest search engine to date, only half of users trust the results they receive, down about 10% on two years ago. "Only 51% of people trust information provided by search engines, down from 62% in 2006. Goo...more27/12/2007 | Stem Cell Storage first for Online Sales
As part of the ongoing digital solutions delivery for Cells4Life, the experts in stem cell storage, White Hat Media have integrated an ecommerce package into the existing website at http://www.cells4life.co.uk/. Now site visitors can easily become valued customers after using the stem c...more11/10/2007 | First Skins4things Ecommerce Site Launched
Skins4things commissioned White Hat Media to build the first of a series of ecommerce sites to promote their range of vinyl skins for electronic devices such as phones, mp3 players, laptops and games consoles. Actinic Ecommerce V8 Multi Site can run multiple ecommerce sites fr...more10/08/2007 | Google acquire Postini
Google Inc. has recently announced that it has signed a definitive agreement to acquire Postini, a global leader in on-demand communications security and compliance solutions serving more than 35,000 businesses and 10 million users worldwide. Postini's services -- which include message securit...more19/07/2007 | A new arrival, wonderful news!
Congratulations to Kevin, (Director of White Hat Media) and his wife Eva and new baby Lucas. Lucas arrived at 9.20pm last night, Thursday the 18th of July and weighed in at 7lb 5oz. Mother and baby are doing well. ...more03/07/2007 | A new way to pay. Pay-Per-Action
Google has recently announced the worldwide expansion of its pay-per-action advertising beta. Pay-per-action is a new pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, such as when a user makes a purchase, signs up for a newsletter, or complete...more03/07/2007 | Google Desktop now on Linux
Google Desktop hit the operating system trifecta today with the release of a version of Google Desktop™ for Linux. Now available on Linux, Mac OS X and Windows, the Google Desktop application allows users of every major operating system to search their desktop and the web as quickly, easily an...more18/06/2007 | Climate Savers Computing Initiative
Intel Corporation and Google Inc. joined with Dell, HP, IBM, Lenovo, Microsoft, World Wildlife Fund (WWF) and more than 25 additional organisations today announced the Climate Savers Computing Initiative. The goal of the new broad-based environmental effort is to save energy and reduce greenhouse g...more05/06/2007 | Salesforce.com and Google Form a Strategic Global Alliance
Salesforce.com, the market and technology leader in on-demand business services, and Google announced today that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edi...more17/05/2007 | Google Begins to Move to Universal Search
According to recent news, it seems that Google is at its critical first steps toward a universal search model that would be able to offer internet users an even more integrated and comprehensive way to search and view information in the web. The US based company also introduced an updated homepage...more14/05/2007 | Google Advertising Professionals Exam
Congratulations to the two members of our team who successfully passed the Google Exam. They are now accredited by Google as Advertising Professionals.Google Advertising Professionals are online marketing professionals, who currently manage or want to manage AdWords accounts. They must sign up for...more16/04/2007 | Google buys DoubleClick
Google has recently bought the web advertising network company DoubleClick for roughly £1.6 bn.The sale offers Google access to DoubleClick ’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies. Acquiring DoubleClic...more03/04/2007 | MSN and inbound links
For those using tools like marketleap, linkdomain or inurl on a regular basis, you may have noticed that, MSN does not return any backlinks (or inbound links) on those tools any longer.According to Marketleap: “MSN has recently discontinued reporting results for the operator ‘link:&rsq...more06/02/2007 | Google in Video Game Advertisements soon?
According to some online newspaper, it seems that Google is planning to enter the video game advertising industry by acquiring one company which is already in the sector of advertisement in the virtual world. It would definitely be a step forward for this search engine giant, since these adv...more06/02/2007 | The end of Google bombs?
Google bombs have become a problem for Google. Basically, Google bombs are Internet pranks. Google heavily relies on the number and the type of links that point to a website. If many websites link with a special search term to a website then the linked site will get a top ranking on Google fo...more06/02/2007 | News in the world of Pay-Per-Click
Yahoo’s new ad ranking system is now live in the US only since the 5th of February. Yahoo have finally switched on its new ad ranking model, so that bid price is no longer the only factor in determining ad positions. The new ad quality algorithm makes Yahoo Search Marketing more like Google ...more22/11/2006 | White Hat client wins Brighton & Hove Best Business Web Award
Nigelsecostore.com website has won the Best Business Website award at the SCIP Brighton & Hove Web Awards. White Hat Media built the solution using Actinic Ecommerce software. Several plug-ins and custom modules were utilised to automate the end to end management of the website. Since th...more23/10/2006 | Online Retail Report Q4
White Hat Media analysed the websites of 20 of the biggest high street retailers to see how well they had been optimised for Christmas shoppers to find their goods online. In-house analysts carried out White Hat Media’s research into the following aspects of Search Engine Optimisation. ...more20/05/2006 | The Brandy Update - Google
After the infamous “Florida” update at the end of 2003, Google is processing another update. According to many experts, these big updates Google is doing are good for the search engine if it wants to stay the main search engine. Even if it causes a lot of trouble to website owners, especially those ...more14/03/2006 | Google and the Jagger Update
Have you noticed lately really strange things on Google? Is the Page Rank of your website collapsing? Has your site disappeared from the top? Well it may be because Google is once again doing an update... Google does minor algorithm updates regularly, but once in a while, it implements a major alg...more01/08/2005 | SEO services, The New Battleground!
SEO services are now vital for a successful website. Now that there are many millions of web sites out there, if you want any chance of your site being found by your target audience then you should make sure it has a high position on the major Search Engines. Current statistics show that these t...more15/02/2005 | .net SEO competition - Read the full interview Here
After White Hat Media won the .net SEO competition they were asked how they did it. Read the full interview here. In December 2004, White Hat Media won the .net magazine SEO competition. The objective was to get a site to the top of Google with the search phrase 'crystalline incandescence'...more23/01/2005 | White Hat Media launches new Viora website
Today White Hat Media announce the launch of the new Viora website. Viora is a bright fresh lifestyle range of products from Warmways Healthcare. The website explains how the Viora range of lifestyle aircare products work, a detailed FAQ, some key facts and some testimonials from people who love ...more06/01/2005 | White Hat Media wins crystalline incandescence .Net comp
White Hat Media has won the crystalline incandescence .Net competition. After one of the competitors dropped out, leaving only five, the challenge set out by .Net magazine was to get a website to the number one position on Google with the Search Phrase crystalline incandescence. At exactly noon o...more09/11/2004 | WHM invited to enter crystalline incandescence .net SEO competition
.net Magazine have invited White Hat Media to enter its crystalline incandescence SEO competition. Along with five other competitors, .net magazine, one of the UK's most popular internet magazines, has invited White Hat Media to attempt to get a website to the number one spot on Google with the phra...more04/10/2004 | SEM now very important for website success
Search Engine Marketing is the new battleground for website owners. Now that most companies have a website how do you get yours higher on Google and other Search Engines than your competitors? If you do nothing at all then it's likely that when someone searches on terms you'd like to be found on the...more28/09/2004 | Is it worth having a shop on my website?
If you have products to sell is it worth having a shop or best just to use the site to encourage people to contact you directly? There is no question that to set up a shop properly can be time consuming and complex and so it is briefly worth looking at what is really involved. If you've set abou...more15/09/2004 | Hunter Wellington Charity Site Goes Live
Hunter Wellingtons the best known brand name and leading manufacturer of Wellington boots have launched a new website at www.giving-welly.co.uk Small but perfectly formed the new website was designed and built by White Hat Media and celebrates the support Hunter Wellingtons gives to nine charitie...more12/09/2004 | Why should I care about making my site Search Engine friendly?
Many websites are built without any optimisation whatsoever. Does this matter or are they not getting the traffic they should do because of this? With vast numbers of people now using Search Engines to find websites this is something that all site owners must consider. When most websites are com...more29/08/2004 | Community sites, useful or a waste of time?
As the development partner of two community websites at www.letstalkmusic.com and www.forum4business.com it is clear that there are those who love them and those who shun them. With the recent growth of web-based communities it's worth taking a look at some of the dynamics behind these. ...more14/08/2004 | Many UK companies still to commerce enable their websites
Over ten years after the introduction of the web a huge number of UK companies have still not commerce enabled their websites. Those who have successfully done so have often found that their websites have gone from being static brochure style sites to an important part of their business stra...more29/07/2004 | Battle For Google Ranking is fiercer than ever
Now that most businesses have websites more then ever before are asking how they can achieve high ranking on Google and other Search Engines. The answer is that there is no quick fix. There are many companies out there who claim that for a few hundred dollars or pounds they can do a few tricks and s...more26/06/2004 | 500th member joins www.letstalkmusic.com
Less than six months after its launch, www.letstalkmusic.com sees its 500th member join. www.letstalkmusic.com is a site which is dedicated to supporting independent musicians and helps them promote their careers. On the site artists and song-writers can upload their music for review by other...more16/04/2004 | New Property World Site launches at www.propertyworld.tv
White Hat Media launches the new property world website at www.propertyworld.tv The site boasts some interesting features such as a sophisticated Content Management System, 360 panoramas of properties, a Business Directory and a newsfeed. The site at www.propertyworld.tv offers sellers a...more01/03/2004 | White Hat Media launch new SEM service
Due to huge demand by clients White Hat Media have launched a new Search Engine Marketing Service. Although White Hat Media already builds websites that are optimised for Search Engines, White Hat Media has now broadened their service. The SEM service now includes full consultancy, campaig...more01/02/2004 | www.letstalkmusic.com sales begin
White Hat Media successfully commerce enable the Lets Talk Music website with Worldpay at www.letstalkmusic.com From the moment payment was launched sales have been pouring in. The LTM website is recognised as the fastest growing site for independent musicians in the world. On the site, m...more27/01/2004 | www.forum4business.com launches
www.forum4business.com launched on January 27th 2004 and was built by White Hat Media. www.forum4business.com is an exciting new business community website for entrepreneurs and owner managers of UK businesses. On www.forum4business.com visitors can post messages and discuss issues that are impor...more20/12/2003 | White Hat win Soussol website
White Hat Media have won the contract to build the website for Soussol Records. Soussol Records is a very successful independent music label with a roster of four artists who make chill/lounge music. The site will reflect the style of the music as well as provide details of Soussol's artis...more01/12/2003 | www.letstalkmusic website launches
A major new website for musicians launches today at www.letstalkmusic.com, designed and developed by White Hat Media. The objective of www.letstalkmusic.com is to build an exciting new online global music community. It has been setup by experienced industry professionals with great track r...more04/11/2003 | White Hat Media win Precision website
White Hat Media has won the contract to build the site for Precision, a database marketing company who specialise in the Pharmaceutical sector. Precision are based in Cambridgeshire and London manage and carry out direct marketing campaigns for many large organisations in the sector. The s...more20/10/2003 | White Hat Media win www.letstalkmusic.com site
Today White Hat Media won the contract to build the site for www.letstalkmusic.com, a new online global music community, founded by experienced industry professionals with great track records, all looking to help unsigned solo musicians bands, songwriters and producers, in every genre. w...more01/10/2003 | New website for Dynamic DTP
The website for Dynamic DTP launches at www.dynamicdtp.com Dynamic DTP (dDTP) harnesses the connectivity of the Internet to accelerate the production process of design-for-publishing. After creating master designs, the designer can now step out of the path between a client and publisher to a...more10/09/2003 | New website launches for GMC Leasing
The GMC Leasing website launches at www.gmcleasing.co.uk. GMC Leasing is a leading car leasing company based on the South Coast. It has a number of large organisations as clients. The website has a content management system as well as a number of other dynamic features integrated into it. This me...more14/08/2003 | Blue Gem launches new website
The Blue Gem website launches at www.bluegemeyewear.com Blue Gem is now regarded as the number one high fashion supplier by most retailers in the UK. It innovates and designs unique styles in-house and develops ranges of sunglasses and, more recently, new branded optical ranges. Branded Product i...more16/07/2003 | Toniq launches new website
The Toniq website launches at www.toniq.co.uk The new site explains in detail how the marketing and communications consultancy, Toniq, work and why they are different from so many other agencies. With strong graphics and powerful copy, it is also fast to load and very easy to navigate. In dev...more20/06/2003 | White Hat Media Wins Blue Gem Eyewear Contract
WHM announce today that they have won the contract to re-build the Blue Gem Eyewear website. Blue Gem, is regarded as the leading fashion supplier by most retailers in the UK. It develops a large number of ranges of sunglasses and, more recently, new branded optical ranges. The branded product is...more10/06/2003 | Director Runs Stockholm Marathon
Kevin Elliott, Technical Director at WHM, completed the 25th Stockholm marathon on the 14th June in a net time of 04:09:53. Kevin had been training for 18 months and had been refused entry to the USA marathon last November, due to a visa overstay 8 years ago! "I have no burning desire to do anot...more22/05/2003 | Products Website for Communications International Group
Website pharmacyfocus.com launched today, delivered by WHM. Communications International Group (CIG), a driving force in the Pharmaceutical Publications arena, have commissioned WHM to deliver several of their magazine websites. Already running is www.cosmeticsint.co.uk, serving the Cosmetics In...more02/05/2003 | PDA Connectivity Software Solution
WHM delivered the first phase of their PDA based project to a new globally renowned client. The application had to be extremely user-friendly, robust and able to be used on a portable device. It had to have an intuitive interface and allow the user to tell the display to perform a number of function...more20/04/2003 | HOT Internal Accounts System
White Hat Media have been given the task of upgrading and enhancing the inhouse accounts and project tracking system for HOT. The work will be carried out in two phases with possible further work in discussion. This system is crucial to the smooth running of the business and many new time saving...moreWhite Hat Media has been instrumental in making the web work for us.
John Treharne, CEO
