Whitehatmedia News

29/07/2004  |  Battle For Google Ranking is fiercer than ever

Now that most businesses have websites more then ever before are asking how they can achieve high ranking on Google and other Search Engines. The answer is that there is no quick fix. There are many companies out there who claim that for a few hundred dollars or pounds they can do a few tricks and suddenly your website will appear in the top ten on Google and other Search Engines.

Of course this is complete nonsense and if it was possible then everybody would be doing it. But of course they're not. The people at Google are rapidly closing down the more dubious tricks that used to be used to spoof a high ranking and in some cases simply removing these sites addresses from their database.

Google has publicly stated that it uses multiple methods of scoring pages but has never published the details of how exactly it does score pages.

There are certain factors that are understood, such as the importance of keywords of good website design and the number of In-bound links to a site and it is in these areas that almost all sites can be improved.

This is why White Hat Media pay particular attention to these when building a website. The first two should always be adhered to but are so often not. The last factor being the number of in-bound links takes time, patience and effort. However if this work is put in it will make a huge difference to both the amount of traffic through a site and its position on Search Engines.