http://www.whitehatmedia.com/whitehatmedia-news.asp News and Events from WhiteHatMedia en-gb Tue, 7 Sep 2010 03:38:41 GMT 240 http://www.whitehatmedia.com/news/new-caribbean-website-bringing-tropical-tastes-to-your-doorstep.html ‘Caribbean Food Centre’ is a national online one-stop shop introducing a new way for consumers to enjoy the wonderful flavours of the Caribbean in their own home. Available from leading supermarket groups and convenience stores nationwide http://www.caribbeanfoodcentre.com/ brings traditional island foods like Ackee, Callaloo and a wide selection of Dunn’s River and Grace-branded products direct to your door. The website, designed for Grace Foods UK by the award-winning team at White Hat Media, features user-friendly navigation to encourage users to browse the range of products and become creative in the kitchen, with the mouth-watering recipes. The website aims to promote the style and range of food to a wide audience and attract traffic from outside the Caribbean food outlet areas, as well as providing bulk-buying opportunities. White Hat Media designed the Caribbean Food Centre website to engage users and to stimulate user-generated content through areas on the site and via digital communications. These include: Caribbean Recipe of the Week, special offers, a regular newsletter and a special requests page, where shoppers can ask Grace Foods to stock a particular Caribbean product that may not be currently available. The Caribbean Food Centre is owned and managed by Grace Foods UK, who are passionate about spreading their love for exotic flavours to the public. Grace Foods UK Brand Manager Assistant, Marta Sierpek said, “The website features everything people need to make great-tasting Caribbean meals and snacks.” The new website launch has kick-started an online campaign targeting Caribbean food lovers and promoting the benefits of ordering these unique products from the comfort of your own home. For further information please contact: Stephanie Harmsworth White Hat Media Tel: 01273 704771 stephanie.harmsworth@whitehatmedia.com       Wed, 18 Aug 2010 http://www.whitehatmedia.com/news/brighton-seo-conference--be-there-be-square.html The third Brighton SEO conference is taking place Friday 23 July at The Community Base on Queens Road, Brighton. The event is proving more popular each time, with a vast number of followers and attendees. The Brighton SEO conference is a must for any enthusiastic SEO entrepreneur. The presentations commence at 1.30pm. It is a free event, so do not miss this opportunity.    The conference is an interactive and engaging event allowing opportunities to network with fellow likeminded digital enthusiasts in Brighton. With a tremendous speaker line-up there will be an overwhelming amount of information to take away for both beginners and professionals in SEO, PPC and Social Media.   The topic range discussed by the speakers boasts a wide selection from; "the new age of statistical and data driven SEO" to "Giving link building the creativity it deserves". One of White Hat’s Social Media managers, Zachary Colbert is involved in the speaker line-up, presenting a talk entitled ‘Is Hyperlinking Making us Stupider?” Information on the full speaker line-up can be found here. For further information please contact: Stephanie Harmsworth White Hat Media Tel: 01273 704771 Email: stephanie.harmsworth@whitehatmedia.com     Wed, 21 Jul 2010 http://www.whitehatmedia.com/news/welcome-drew-lawrence-our-new-business-development-manager.html White Hat Media has recently appointed Drew Lawrence to the role of Business Development Manager. Drew brings with him a wealth of experience in multi-level selling, business development, public speaking and web marketing.  Previously Drew worked for a commercial Estate Agent as their senior sales executive, managing relationships with clients and winning new business. With expertise in consultation and solution sales, Drew’s highly effective communication will prove an asset in and out of the office.  Prior to this, Drew worked as a project director of Medina MetaMedia, where he directed and implemented PR campaigns managing technical, media and publishing operations. Drew has acted as a liaison with clients such as Spotify and Last.fm.  Jeremy Spiller, MD, commented, “Drew’s consecutive experience in the sales and communication sector will be vital to White Hat Media’s growth through our relationships with major clients and potential new ones”.   For further information please contact: Stephanie Harmsworth White Hat Media Tel: 01273 704771 Email: stephanie.harmsworth@whitehatmedia.com   Mon, 19 Jul 2010 Thu, 15 Jul 2010 http://www.thegymgroup.com/ Mon, 5 Jul 2010 http://www.whitehatmedia.com/events/search-marketing---seo-training.html Search Marketing - Organic/Natural SEO An Econsultancy Training Course run by Jeremy Spiller. When: May 20th, 2010, 9.30am - 4.30pm. Where: Econsultancy - M1 5AN, Manchester A full day workshop to learn about SEO best practices and methodologies. Whether you're managing your SEO in-house or are outsourcing it, Jeremy Spiller will explain what you need to know to increase your web traffic and improve your online marketing ROI. Full programme and registration. Thu, 20 May 2010 http://www.whitehatmedia.com/events/selling-consultancy-services.html Selling consultancy services for owners and freelancers Run by Richard White, this workshop addresses the challenges met by consultants when selling their services. This event is sponsored by White Hat Media. When: May 20th, 2010, 9am - 11.30pm. Where: Jury's Inn - Brighton BN1 4DJ This workshop accounts for 2 hours in your CPD programme if you are a Chartered marketer. Information and registration for this event. Thu, 20 May 2010 http://www.whitehatmedia.com/events/seo-public-relations-training.html SEO and Public Relations An Econsultancy Training Course run by Jeremy Spiller. When: May 18th, 2010, 9.30am - 4.30pm. Where: Econsultancy London - EC1M 3LN, London A full day workshop on how PR communications and brand engagement can help improve natural Search Engine visibility. "Lots of new PR and SEO ideas from this workshop. Very inspirational." Avanquest Solutions. Full programme and registration. Tue, 18 May 2010 http://www.whitehatmedia.com/events/marketing--sales-increased-business.html Marketing + Sales: Increased Business Organised by Business Cornerstones, this breakfast conference is aimed at small business owners looking for inspiration and practical sales and marketing tips to grow their business. Jeremy Spiller, MD of White Hat Media, will be presenting on the latest Internet Marketing techniques. When: April 30th, 2010, 7.15am - 10am. Where: Dean's Place Hotel, Alfriston BN26 5TW  Programme and registration for this event. Fri, 30 Apr 2010 http://www.whitehatmedia.com/events/seo-training-course.html Search Engine Optimisation (SEO) A Chartered Institute of Marketing Training Course run by Jeremy Spiller. When: April 22nd, 2010, 9am - 12.30pm. Where: Black Horse House, Reading RG6 6AX The workshop is for all marketers, whether managing their SEO in-house or through an agency. Jeremy will review SEO (search engine optimisation) fundamentals and strategies. The workshop counts for 3.5 hours towards the CPD programme for Chartered Marketers. Full programme and registration. Thu, 22 Apr 2010 http://www.whitehatmedia.com/news/-chuck-the-eco-duck-enlists-white-hat-media-for-online-campaign-to-promote-debut-childrens-tv-series.html "Chuck the Eco Duck", a new animated series aimed at pre-school children, is launching an online campaign to promote its TV debut later this year. Search and social media specialist White Hat Media has been appointed to create a website that will be the hub of all promotional activity surrounding the first thirteen-part series, as well as an entertainment and educational resource for children, parents and teachers. The character Chuck, an ecologically minded duck mindful of his carbon web-print, was created to entertain children and make them aware of environmental issues and citizenship. A number of big names are behind the series – Harry Potter actress Miranda Richardson voiced the promotional DVD and will feature on the website, while Prime Focus, one of the UK's largest production houses involved in designing special effects for Avatar and Twilight has animated the Chuck TV episodes.   Chuck the Eco Duck started life as an audio series commissioned for radio. Fourteen ten minute episodes aired last year on Sony Award-winning DAB radio station Fun Kids Radio. "Online marketing is the most effective promotional medium for us and we'll be directing everyone to the site," said Caroline Phillips, Marketing Director at Ultra Green, which produces Chuck the Eco Duck. "We appointed White Hat Media because we are confident the company understands the requirements of a site targeting multiple audiences. We wanted to make sure that children, parents, teachers and the media all find Chuck's website relevant and useful. The website also gives us the flexibility we need to showcase Chuck's multi-platform materials; offering audio stories, video episodes and online games. Initially we'll have a variety of free downloadable items including activity sheets, podcasts and colouring books." Chuck the Eco Duck's website will host specific areas for education, games and the pre-school age group. "The second stage of the project will see an e-commerce function added to the site, allowing Ultra Green to sell Chuck the Eco Duck merchandise online," said Jeremy Spiller, MD of White Hat Media. "We'll continually be updating the website with new features, driving traffic and creating an online buzz in the run up to the launch of the TV series." For further information please contact: Claire Armitt flannel 01273 779449 / 07985 297842 claire.armitt(at)no-flannel.com   Tue, 20 Apr 2010 http://www.whitehatmedia.com/events/seo-training-course.html Search Engine Optimisation (SEO) A Chartered Institute of Marketing Training Course run by Jeremy Spiller. When: April 20th, 2010, 9am - 12.30pm. Where: BSG House, London ECV 2TT The workshop is for all marketers, whether managing their SEO in-house or through an agency. Jeremy will review SEO (search engine optimisation) fundamentals and strategies. The workshop counts for 3.5 hours towards the CPD programme for Chartered Marketers. Full programme and registration. Tue, 20 Apr 2010 http://www.whitehatmedia.com/news/white-hat-media-sponsors-cim-sussex.html All around the country, Chartered Institute of Marketing is represented by regional chapters, and for the year 2009-2010 White Hat Media chose to sponsor the Sussex chapter. About every six weeks, CIM Sussex organises events which are at once educational and excellent networking opportunities. The last event of this year hosted last week by Brighton's University's Business was attended by over 100 people. Each event deals with a topic of particular interest to marketers. You could be hearing about themes as varied as marketing and finances, direct mail, or marketing in the recession. CIM Sussex welcomes CIM members as well as guests. If you happen to be a chartered marketer, as well as keeping up to speed with your profession's best practices, attending these events will also earn you CPD credits. More information on CIM and CIM Sussex. Wed, 9 Dec 2009 http://www.whitehatmedia.com/blog/2009/12/02/white-hat-media-appoints-new-business-development-manager/ Thu, 3 Dec 2009 http://www.whitehatmedia.com/blog/2009/10/20/the-gym-group-signs-over-20000-new-members-with-online-campaign-from-white-hat-media/ Tue, 20 Oct 2009 http://www.whitehatmedia.com/blog/2009/06/25/toshiba-appoints-white-hat-media-for-seo-campaign-to-push-newly-launched-toshibalife-website/ Thu, 25 Jun 2009