White Hat Media News
15/07/2008 | Google Ad Planner Released
Google has announced the launch of Google Ad Planner, a free online research and media planning tool that connects advertisers and publishers. If you're a Google Adwords member you can use the Google Ad Planner to find out which websites your audience is more likely to visit.
Google Ad Planner can help you find demographics and sites associated with your target audience. You can drill down further to get the aggregate statistics for the websites that you are targetting for your Google ad campaigns. In addition, the Google Ad Planner, can easily create media plans and export these to a .csv file which you can then open using any spreadsheet applications when planning your next Google ad campaign.
Google has freely promoted the launch of its new Ad Planner tool, but has been very quite when it comes to revealing any details about how they work out their figures. The Google Ad Planner tool is still currently being tested and is only available to selected customers, but Google's plan is to eventually make the Ad Planner available to everyone free of charge.
Also the Google Ad Planner isn't without its competitors as some companies such as Quantcast already use similar systems to help measure online audience statistics. However with the influence and industry muscle Google has the Google Ad Planner could accelerate the digital transformation of advertising.
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