Whitehatmedia News

06/02/2007  |  Google in Video Game Advertisements soon?

According to some online newspaper, it seems that Google is planning to enter the video game advertising industry by acquiring one company which is already in the sector of advertisement in the virtual world.

It would definitely be a step forward for this search engine giant, since these advertisements would be permanently embedded into a video game. Video Game advertisement is definitely a powerful way to reach a wide audience of gamers that could be well targeted according to the kind of video game the ad is placed in. When you are simply playing football on a video game, you could be surrounded by Google’s ads on the pitch.

One of Google’s competitors Microsoft is already a player in the video game advertising market, since they have easy access to video game developers who are creating games for the XBOX 360. It is obviously a lot easier for Microsoft in this sector of the advertisement.

Google is probably going to be successful once again when compared to Yahoo! or Microsoft’s MSN when it comes to advertising. There are now more and more ways to advertise your company in this world or in the virtual one!