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30/10/2008  |  LookGoodForLess.co.uk

With the run up to Christmas fast approaching and with people looking to save money wherever possible White Hat Media is pleased to announce the launch of a new website LookGoodForLess.co.uk.   

Two of the most popular cosmetic brands, Yardley of London and Woods of Windsor have got together to offer special priced classic lines and recent favourites before they are re branded or are no longer available at. 

The site has been the result of a close working relationship between White Hat Media and the brands themselves, utilizing new search engine developments too make sure the content is delivering to the needs of the consumer.

Aimed at offering their loyal customers the chance to obtain high quality special offers with the ease of home shopping and bulk buying the website has many original ideas for the client. Included in this is its Going, Going, Gone section which informs customers of a favourite brand that may be selling out fast with a continuously updated stock list.      

White Hat Media's team have been involved in the design and build process of the site from the onset and have used some innovative and tried and trusted means to build a highly usable and aesthetically pleasing site.     

The White Hat technical team have built the site with open source technology which allows for rapid application development and fully featured content management systems. Together this makes it very simple for the client to update their own products and to chart all orders.  

At White Hat Media we are heavily involved in the promotion and marketing of the site as well and are using aspects of social media optimisation and Analytics to drive the publicity of the site forward.

Our specialist search engine marketers have used forums and blogs that target the intended market and to promote information of special offers as they appear.  

These are updated alongside specialised press releases helping to consistently create and maintain exposure to its maximum level. Analytics are then used to monitor where the successful links are coming from which then helps to make the marketing plan more efficient in the future and maximises the value of money to the client.   

Relationships have been managed successfully by the White Hat Media team with a specialist member of our search marketing team allocated as a sole point of contact for the client, cutting down on the chance for miscommunication. This helps to provide the client with the trust and consistency needed when working towards the goal of setting up the website efficiently and effectively.