Whitehatmedia News

14/08/2004  |  Many UK companies still to commerce enable their websites

Over ten years after the introduction of the web a huge number of UK companies have still not commerce enabled their websites. Those who have successfully done so have often found that their websites have gone from being static brochure style sites to an important part of their business strategy significantly contributing to the bottom line.

It is believed that there are a number of reasons for the lack of implementation of commerce enablement on their websites by many businesses. Some wrongly perceive that it is expensive and complex and with the myriad of back end processors currently available offering a variety of services making the market-place even more complicated.

However the truth is that commerce enabling a website is simpler than ever before and can be done in a few days. A shop can be set-up using third party software such as Actinic or OSCommerce, a Merchants ID set- up and an agreement completed rapidly. These third party packages are rich with features and offer a variety of ways in which the shop can be built.

White Hat Media is an expert in commerce enabling websites and working with these third party packages and back end systems suppliers. Because of this they look forward to continuing to turn many sites from electronic brochure ware into sites which genuinely contribute to business success.