Whitehatmedia News

06/02/2007  |  News in the world of Pay-Per-Click

Yahoo’s new ad ranking system is now live in the US only since the 5th of February. Yahoo have finally switched on its new ad ranking model, so that bid price is no longer the only factor in determining ad positions. The new ad quality algorithm makes Yahoo Search Marketing more like Google Adwords. People at Yahoo say the new ad ranking model will improve overall ad quality by making it harder for low-quality sites that are engaging in arbitrage to rank well. In the short-term, it will also annoy many marketers that have grown used to having a purely bid-based alternative to Google. But it will be greatly appreciated by the people who search on Yahoo, as it will provide better results for them.

The first part of Yahoo's Panama roll-out, the management interface, has raised some concerns with advertisers. There are numerous horror stories of mangled campaigns, inept or unhelpful support staff, and quirky interface elements.

The new ranking model is bound to bring out a whole new round of concerns and complaints. Yahoo gives advertisers some tips on its Yahoo Search Marketing Blog.

The battle between the big search engines on Pay-Per-Click is not over… what will be their next move?