Whitehatmedia News

23/10/2006  |  Online Retail Report Q4

White Hat Media analysed the websites of 20 of the biggest high street retailers to see how well they had been optimised for Christmas shoppers to find their goods online. In-house analysts carried out White Hat Media’s research into the following aspects of Search Engine Optimisation.

• If the company uses Pay-Per-Click (PPC)
• The page titles
• The keywords used
• The H tags. Are there H tags and if yes are there keywords in it?
• If there are keywords in the URLs and the link names
• Whether the copyright is being used as a link back to the homepage.
• The availability of a newsletter and / or site map.

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