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05/06/2007  |  Salesforce.com and Google Form a Strategic Global Alliance

Salesforce.com, the market and technology leader in on-demand business services, and Google announced today that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords™ platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers.
As part of the alliance, salesforce.com will be the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for the Google AdWords product.
The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts.