White Hat Media News
30/10/2008 | Search Marketing Spend To Increase in 2008
Even with the possibility of recession hitting, it appears that businesses are realising that tightening their online budgets is not an option and continue to increase their spending on search marketing activities.
Jefferies & Company, an invest bank, have suggested that there is still an going increase in the importance of search engine optimisation (SEO) and pay-per-click (PPC) marketing strategies. They have produced a report that shows that the overall spending on search marketing will grow at a slower rate then previously expected.
SEO and PPC on the other hand will see an increase in expenditure of 26 per cent by the end of 2008 and will see a further growth of 23 percent in 2009.
In the most recent "Search Engine Marketing Buyer's Guide" published by E-consultancy, it forecasts that search marketing spending in the UK will increase by 24 percent in 2008 along.
This report anticipates that companies will dedicate around £2.7 billion to search engine promotions this year of which £2.42 billion will go on pay per click campaigns, while £330 million will be spent on search engine optimisation.
Jefferies & Company believe that search will play a greater part in online marketing strategies as a result of its performance based nature. This increase in need will then create a rise in the use of professional SEO agencies like White Hat Media to help increase the efficiency and profitability of websites.
White Hat Media believes that as general search engine marketing budgets start to slow, as Jefferies & Company has predicated, then it is inevitable that the need for organic SEO will rise. However if a company does only choose one form of online marketing then they are missing out on a vast potential revenue stream if it does not use PPC and as well as SEO. An effective online marketing campaign should use a range of search marketing techniques to capture potential customers.
If you would like to find out more about search engine optimisation and pay per click then please consult one of our profession search engine marking team on 01273 704 771
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