White Hat Media News
17/11/2008 | US Retailers Failing on SEO
A report has been published that many of the Fortune 500 companies were spending their resources on search ads for targeted keywords and were still failing to appear in the first five pages for these terms in organic searches.
Compiled by Conductor and SkyFu it looked at the words the companies were bidding on and then compared them to the organic results for these terms. Retailers are investing large sums on paid search but this is largely ineffective as more companies head down this line.
The report goes on to say that the Fortune 500 companies should be paying more attention to the natural search as the most clicks occur on these organic results as users tend to ignore the paid search.
A company that takes advantage of SEO now could well gain a significant lead in the future of their online business.
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