Whitehatmedia News

29/03/2008  |  Who Will Be The First President Elected by YouTube

The 2008 US Presidential Election could be the first to be decided by social networking sites. Both frontrunner candidates, Barack Obama and John McCain have made extensive use of YouTube and MySpace in the race to the White House.
 
A 38 minute clip of Obama’s televised “race” speech attracted more than two million views in the first two days on YouTube. Meanwhile, McCain’s daughter, Meghan, has been publishing a blog of daddy’s campaign through MySpace.

Obama’s identification with the YouTube generation would seem to be a natural result of his youth and “cool” appeal. There is, however, a real professional edge to this story. An agency that promotes video presentations on YouTube helped an earlier Obama video reach 85,000 views following an intensive marketing campaign. Related postings were made on a number of political blogs, regional newspapers and even on music blogs, to enhance the “rock star” feel of the presentation. It can therefore be assumed that the 2m views for the “race” speech may not necessarily have been totally down to Obama’s natural appeal.

This demonstrates that with expert promotion and professional marketing, a business presentation can reach thousands of new potential customers. Anyone can post on YouTube but getting your video to be seen by the people that matter is critical to your success. This is why using a professional web agency, such as White Hat Media, is essential to ensure that your efforts are rewarded.