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29/03/2008  |  Who's Watching YouTube?

New Analytic Tool Identifies Prospective Customers

If you needed convincing that you should be embracing Social Media in your marketing strategy, this should do the trick. YouTube has introduced a new set of analytical tools that show you not only the numbers watching your video. YouTube Insight lets you know who is watching and where they live.
This information will be invaluable to online marketers because the statistics will reveal geographical viewing figures and identify how popular individual videos are over a certain period of time. Comparisons can be made against all videos in the same category.

Detailed analysis will help to match relevant advertisements with videos at peak viewing times and in which geographical areas. Advertising revenue can be maximised by using the data to determine how to target key markets when and where particular videos are popular.

Future developments from YouTube will include the ability to track which website viewers of a particular video are linking from.  With YouTube currently accounting for a third of all videos being viewed on the web, Insight offers an extremely powerful weapon in your advertising and marketing armoury.

The great thing about YouTube and other social networking sites is that anybody can post their videos or blogs when and where they wish. If you are using social marketing media to promote your products or services, however, you need to use a professional web marketing agency to advise you how to maximise your revenue.