Papers & Downloadables
In this section you can find educational documents and "how-to" guides produced by our team, designed to help you implement your digital marketing and search engine optimisation techniques effectively. At the bottom of the page you can access a selective archive of past papers and articles.
As budgets spent on digital marketing are on the rise, SEO’s share is getting bigger year-on-year. 55% of marketeers expected their budget to increase in SEO in 2009, whilst 48% acknowledged that the ROI on SEO was going up*. These two figures show that SEO is now at the core of digital marketing strategies.
In this increasingly competitive market, our top ten vital SEO guide provides you with the vital information you need to achieve site visibility.
Usability studies human interaction with design. It applies to industrial design, as well as computer design and web design. As far as web design is concerned, good usability will be measured by a low bounce rate, and more importantly by a low rate of abandoned transactions. Hence it is very important to understand the basics of usability before you embark on designing a new website.
Our most recent articles can be found on our blog
Using White Hat Media was one of the best business decisions we made. Because of their long experience of the web, we're in safe hands. Their site development skills marketing expertise is second to none. I'd recommend them to any business that is looking for real results from their web budget.
