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13/10/2008  |  It Doesnt Add Up

How to Avoid Sending Emails You'll Later Regret! Imagine the scene. You've been out with your mates. A fair amount of alcohol has been downed. You're feeling quite chilled. You get home and remember that bottle of Jack Daniels you were given for your birthday but haven't had ...Read the rest of this web marketing article

13/10/2008  |  Searching the Way Forward

How many of the millions who search the internet every day has the slightest idea how much effort and money is expended in the desire to be at the top of the list for any given search term? A multimillion dollar industry has mushroomed in the ten years since Google burst on to the web scene. Indeed,...Read the rest of this web marketing article

11/08/2008  |  Future Search Intelligence Replaces Matches

Search Engines have ruled the way we browse the web since use of the internet exploded back in the nineties. Web designers and marketers have tried dubious methods in order to achieve the elusive top rankings in Google, Yahoo, et al. The major search engines have held us all in bondage to their my...Read the rest of this web marketing article

11/08/2008  |  How Will Mobile Technology Affect Search

There are currently several major developments underway in the field of Mobile Technology. The Linux Mobile Foundation (LiMo) is an alliance comprised of major players within the mobile industry, including handset manufacturers Motorola, NEC, Panasonic and Samsung, Service carriers within LiMo inc...Read the rest of this web marketing article

11/08/2008  |  Local Search Is iPhone The Answer

Mobile Search throws up a massive conundrum.  On one hand, the use of a hand held device to find out where to buy, eat or meet your friends seems to be the logical conclusion following more than a century of developing telephony allied with strong marketing principles. But there seems to be a...Read the rest of this web marketing article

05/08/2008  |  Is Online Video the Way Forward For Advertisers

  Does online video offer a viable alternative to mainstream TV for advertisers? Certainly the soothsayers in marketing have been heralding for a decade and a half, how the web will revolutionise the way companies promote their products. Online TV and video streams certainly give advertiser...Read the rest of this web marketing article

05/08/2008  |  Where Is Yahoo Going

  Yahoo has barely been out of the news over the past few months. A failed merger with Microsoft was swiftly followed by an advertising pact with chief rivals Google. There have been several executive movements and talk of another bid from Microsoft. Carl Icahn, the billionaire corpor...Read the rest of this web marketing article

05/08/2008  |  Everything Is Out In the Open

  The advent of Web 2.0 technologies is likely to be heralded as the defining moment in moulding 21st Century communications.  The ability for the end user to define content on websites, blogs and social networking communities is truly opening up the internet; fulfilling the dreams of ...Read the rest of this web marketing article

05/08/2008  |  What Do You Use Your Mobile Phone For

  Today's mobile phones (and I'm talking about bog standard 3g smartphones that you can pick up for around 70 quid, not the latest iphone), have an amazing range of uses. You can watch live football, access your email, find your way around via Google maps, and even manage your onlin...Read the rest of this web marketing article

04/08/2008  |  Privacy Self Regulation vs Legislation

  The US Senate Commerce Committee recently questioned the Federal Trade Commission (FTC) along with online advertisers Google and Microsoft regarding how people's personal details are protected. NebuAd, a small company formed in 2006 that uses technology that analyses data from Interne...Read the rest of this web marketing article

15/07/2008  |  Wordtracker - King of the Keyword Research SEO Tools

Keyword research is seen as one of the first steps you need to undertake in an efficient search engine optimisation (SEO) campaign. To discover which keywords would be most effective for your website there are a variety of keyword research tools available out there that can help. White Hat Media f...Read the rest of this web marketing article

15/07/2008  |  Black Hat SEO Techniques That Can Effect PageRank

SEO is beneficial to websites in terms of search engine rankings, but things are not always as simple as they seem. The ever-changing Search Engine Optimisation world is complicated for a number of reasons. For example, Google takes into account over 100 factors when ranking a webpage...Read the rest of this web marketing article

15/07/2008  |  Google Trends for Websites

In 2006 Google launched Google Trends which is a tool that allows users to visually compare the most popularly searched keywords and their search volumes. Now they have released an additional to this fun tool called Google Trends for Websites. This new layer to Google Trends enables users to searc...Read the rest of this web marketing article

15/07/2008  |  Tips on Off-Page Optimisation

Search engine optimisation (SEO) is a vital component in making the content of your web pages more significant, eye catching and easily read by bots from search engines. This results in higher positions and increased traffic, sales and enquiries. However, although on-page optimisation maximis...Read the rest of this web marketing article

15/07/2008  |  Social Media Marketing

Social media is unlike any other web 2.0 trend. Allowing the user to contact other people in their social circle as well as make new contacts, social media allows users to share, collaborate and create, on a scale unlike anything seen before. The scope for knowledge transfer is virtually unbo...Read the rest of this web marketing article

15/07/2008  |  Advice on Search Engine Optimisation

If you're looking to make the most of your websites potential by using search engine optimisation (SEO) techniques then we have some valid basic advice for you about how to optimise for search engines. We have laid out some basic search engine optimisation tips plus we have also provided a wor...Read the rest of this web marketing article

08/07/2008  |  Go to the top with natural Search Engine Optimisation (SEO)

Mastering natural Search Engine Optimisation is the key to generating more traffic to your website. Natural Search Engine Optimisation (SEO) accounts for over 70% of click throughs compared to 30% of sponsored links. But how do you make the best of your natural Search Engine Optimisation (SEO) cam...Read the rest of this web marketing article

07/07/2008  |  Google Ordered To Hand Over YouTube User Login Details

User names and IP addresses of YouTube subscribers along with details of their viewing habits are to be handed over to US Media giant Viacom. U.S. District Judge Louis L. Stanton has ordered Google, owner of YouTube, to hand over the logging database which is updated whenever a clip is viewed. Goo...Read the rest of this web marketing article

07/07/2008  |  Credit Crunch What Credit Crunch

Doom and gloom pervades in the High Street. Mortgages are very difficult to find after the banks got their fingers burned by lending too much to those who could not realistically repay their loans. Banks are finding it nigh impossible to borrow from other banks. The well publicised downturns affec...Read the rest of this web marketing article

07/07/2008  |  Microsoft Determined To Compete With Google

At first reading it appears to be every entrepreneur's dream come true. Get a revolutionary idea. Attract some venture capital funding. Sign up for a major contract that will give you worldwide exposure. Sell out to everybody's favourite monopolistic global enterprise. Pocket a hundred mil...Read the rest of this web marketing article

03/07/2008  |  Heads In The Clouds

The recent Enterprise 2.0 conference in Boston opened to a cacophony of sound about "Cloud Computing". So what is this new phenomenon causing great excitement among the blogging classes? In a nutshell, cloud computing has developed from the ease of internet access globally, driving web-b...Read the rest of this web marketing article

03/07/2008  |  How A Wiki Can Boost Your Business

Clear communication is vital in any organisation. In the case of a commercial organisation, employees whose feedback is encouraged are more motivated, resulting in improved productivity. Web 2.0 applications offer the management team the means to communicate with employees via a wiki, a co...Read the rest of this web marketing article

03/07/2008  |  Video Online Ads Lead the Way

Since the first TV advertisement hit the screens, video has captured the imaginations of billions of potential buyers. It is surprising that online advertising has taken so long to exploit the medium. Social networking sites were among the first to capitalise on how we love to watch moving picture...Read the rest of this web marketing article

10/03/2008  |  Social Media sites a powerful link building method

Is it the end of all the directory submissions, article submissions and other "old" Link Building techniques? A SEO company has to evolve with its time, especially when it comes to link building, and social media sites are one of the “new” techniques to use to get inbound li...Read the rest of this web marketing article

17/01/2008  |  Top Tips for Successful Pay Per Click Campaigns

What is Pay Per Click? Put simply, Pay Per Click is the system of sponsored listings you see on Google, MSN, Yahoo and other Search Engines. An advertiser sets a budget then pays every time a user clicks on an ad at a price determined by the search engine. The search engine then determines the pos...Read the rest of this web marketing article

28/11/2007  |  Use Social Media to market your website

It is estimated that by 2010, 70% of internet content will be user generated content (UGC) and it's important to understand this area of the web. Social Media Optimisation could be the future of SEO, as rankings are based less upon the manipulation of code and more about old fashione...Read the rest of this web marketing article

22/06/2007  |  What is Social Networking?

Social networking sites focus on making connections, whether they are of a business, friendship or of any other kind. Social networking has potential in not only being a way to meet people, but also to indirectly market sites through the members’ affiliations, preferences, and professions. ...Read the rest of this web marketing article

30/05/2007  |  Analytics for better Search Engine Optimisation (SEO)

The objective of Search Engine Optimisation (SEO) is to increase web visitor counts by ranking very high in the results of searches, using the most appropriate keywords, describing the content of your site and other methods. But if you can’t measure the benefits or progress of your work w...Read the rest of this web marketing article

25/05/2007  |  Link Building and Best Practice

Link Building is considered to be one of the most effective SEO techniques. If you haven’t done any link building yet, you should consider doing some right now or contact a SEO company that offer Link building services. Just a quick note about how search engines work first. For a searc...Read the rest of this web marketing article

22/05/2007  |  Competitive Analysis, what can we learn?

You can learn a great deal by looking at your competitor’s website. Competitive Analysis is an important part of the strategic planning process. Some businesses think it is best to get on with their own plans and ignore the competition. Others become obsessed with tracking the acti...Read the rest of this web marketing article

21/05/2007  |  Back Links, how do we measure them?

Many modern search engines use page rank and backlinks (also called inbound links) as one way of measuring how relevant a website is to a particular search query. Links are a very important component of search engine success. Search engines normally consider links a vote of confidence, and a decen...Read the rest of this web marketing article

21/05/2007  |  Podcasts and Search Marketing

A podcast is a digital media file that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. In other words, a podcast is a collection of files (audio and video) residing at a unique web feed address. The best example of website dis...Read the rest of this web marketing article

17/05/2007  |  Internal Cross Linking for more relevance

Internal cross linking refers to how you link content across various pages within your own website. Internal cross linking is considered as a key to helping users quickly and easily navigate through your website to related content topics. It is fairly easy to integrate internal cross linking...Read the rest of this web marketing article

14/05/2007  |  Click Fraud

According to Wikipedia, Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual...Read the rest of this web marketing article

14/05/2007  |  Landing Pages

A landing page is a specific web page that a visitor will reaches after clicking an ad. A landing page will often be customised in Pay-Per-Click (PPC) campaigns, as a way to both monitor the effectiveness of paid ads as well as a way to supply copy, images, or other content that is specifically ...Read the rest of this web marketing article

14/05/2007  |  Link Baiting

The quantity and quality of inbound links are two of the many metrics used by a search engine to rank a website. Link bait can be considered as being a part of link building and aims to increase the quantity links to a website. It is considered to be a white hat search engine optimisation (SEO) me...Read the rest of this web marketing article

04/02/2007  |  Dynamic Site Optimisation

The majority of simply designed, well-optimised websites are built using a programming language called HTML (HyperText Markup Language). HTML sites are easily crawled and indexed by the search engine spiders. HTML is ideal for content-rich sites that do not require sophisticated web design feature...Read the rest of this web marketing article

04/02/2007  |  Shopping Feeds - Do They Help?

The internet, particularly among the e-commerce sites, has long been championed as the one battle ground in which the smaller business can successfully compete against the larger or even multinational organisation. And although the major retailers do have a prominent web presence, smaller companie...Read the rest of this web marketing article

01/02/2007  |  Getting more inbound links and more traffic: Link exchange.

The number of inbound links your website have is really important regarding to SEO nowadays. "Inbound links" or "backlinks" being websites linking to your site. The more inbound links you have, the better ranked you will be. But be careful though, inbound links are not everythi...Read the rest of this web marketing article

01/02/2007  |  How To Get Blacklisted By The Search Engines: Black Hat Techniques

Cloaking As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn’t stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get. ...Read the rest of this web marketing article

01/02/2007  |  How To Identify A Good Search Agency

Most Search Engine Optimisation (SEO) Agencies give a professional service for webmasters and owners, from copywriting to advising on site planning and link building. There are a few agencies and individuals, however, who make unsustainable claims and give the industry a bad name. How ...Read the rest of this web marketing article

01/02/2007  |  The Importance Of Good Keyword Research

Researching the correct keywords is arguably the most important, and definitely one of the most time-consuming, tasks to be undertaken when optimising your website. Web owners may boast that they hold any number of Top 10 Search Engine Rankings; indeed some Search Engine Optimisation (SEO) a...Read the rest of this web marketing article

01/02/2007  |  Pay-per-Click vs. Natural Search

There appears to be much debate on the effectiveness, or otherwise, of natural search engine optimisation (SEO). Website owners looking for immediate results are questioning the merits of optimising a site when it takes so long to achieve a favourable spot in the Search Engine Results Pages (SERPs...Read the rest of this web marketing article

01/02/2007  |  Search And Online Communities

What Is An Online Community? An online community is a term that can be used for a variety of social groups interacting via the Internet. Some examples are: Wikis Websites that allows the visitors themselves to easily add, remove, and otherwise edit and change available c...Read the rest of this web marketing article

01/02/2007  |  Search in Social Networking

One of the great joys of being employed in the marketing profession, particularly internet marketing, is that you get to witness the future evolving before your very eyes. The internet evolved from a user-defined community to the major corporate form of communication in just a handful of years. An...Read the rest of this web marketing article

01/02/2007  |  The evolution from E-commerce to E-commerce 2.0 websites

What drives the change? E-commerce has been around for over a decade now. Online retail spending was near £51 million in 2006 with close to 20% Y/Y growth. The Internet influences an increasing portion of total retail sales. JupiterResearch predicts the number to go from 27% in 2005 to over ...Read the rest of this web marketing article

01/02/2007  |  Top 10 SEO tips

Identify Correct Keywords Every Internet marketing campaign starts with identifying the keywords that are searched for, and are relevant to what your website offers. Your site should include keywords that your prospective clients key into the major search engines. Useful k...Read the rest of this web marketing article

01/02/2007  |  What is Black Hat SEO

Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. It is the opposite of “White Hat” SEO. These black hat SEO techniques usually include one or more of the following characteristics: Breaks search eng...Read the rest of this web marketing article

01/02/2007  |  What Is The So-Called 'Sandbox'?

There is serious debate among the Search Engine Optimisation (SEO) community regarding the existence of a system where Google quarantines new sites from the Search Engine Results Pages (SERPs). The Google ‘Sandbox’ theory as it has become known within the SEO industry, surfaced during ...Read the rest of this web marketing article

01/02/2007  |  What You Need To Do

So you want to hire a SEO agency Firstly, we will need to know something about your company and your customers. What does your company do? Who are your customers? What products and / or services do you provide? How do you benefit your customers? What is unique about your company? ...Read the rest of this web marketing article

01/02/2007  |  Why good back links make sense

Most Search Engine Optimisation (SEO) professionals will assure you that you need to build a high number of links to your website. While this is true, you must be very careful how you go about this. If you want to be found in the Search Engine listings, you should cultivate links from high q...Read the rest of this web marketing article

01/02/2007  |  Why You Should Write Search Engine Friendly Copy

In the early days of the World Wide Web, traffic was king. Just get traffic to your website and hey, you were up and running. With the number of websites now, 107m worldwide, there is a need to market your website, or optimise it. Getting your site noticed is a challenge. Most web users search for...Read the rest of this web marketing article

01/02/2007  |  Why Is Link Building So Important?

There are many factors that combine to decide how high a website will feature in the Search Engine Results Pages (SERPs). The search engines constantly revise the algorithms that judge where a site should be listed. Search Engine Optimisation (SEO) professionals are caught in a month-to-month batt...Read the rest of this web marketing article