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15/07/2008  |  Wordtracker - King of the Keyword Research SEO Tools

Keyword research is seen as one of the first steps you need to undertake in an efficient search engine optimisation (SEO) campaign. To discover which keywords would be most effective for your website there are a variety of keyword research tools available out there that can help. White Hat Media feel that the best keyword research tool currently available is Wordtracker.

Wordtracker is a commercial web based keyword research tool used by professional SEO specialists and webmasters to help increase website traffic. Wordtracker helps to identify the keywords, phrases or keyword combinations that are relevant to your business. Wordtracker compares your keyword queries to a massive database of over 350 million searches which have been collected from metacrawlers Dogpile and Metacrawler. This allows Wordtracker to provide you with results for every major search engine, directory and pay per click advertising service so you can best select the keywords that are most relevant to your business. In other words, your search in Wordtracker for your most appropriate keywords is being drawn from a vast selection of terms that are being used by millions of people, day by day.

With Wordtracker you do not need to know exactly what people are actually searching for in search engines because Wordtracker can provide you with this information. You can enter your desired keyword into Wordtracker and it will generate additional keywords related to your business. Plus Wordtracker can provide you with information on how many people actually search for those words, and how competitive those keywords may be.

The Wordtracker database is constantly updated with information regarding search to ensure up-to-date results that are relevant and accurate, which is prefect for search engine optimisating your website with the most relevant keywords. In fact all the results generated by Wordtracker would have been based on keyword searches that had occurred over the last 90 days.

By using Wordtracker to generate the most appropriate keywords for your website you can then use these keywords to your advantage in a search engine optimisation campaign. The keywords Wordtracker can provide for you can be used in your domain name, meta tags, website content, and even in any Pay Per Click campaigns you wish to run. By having your best keywords allows you to integrate them into any search engine marketing campaign to help you better target search engine users who are looking specifically for your type of products or services. Also Wordtracker is very user-friendly and has been designed in such a way that SEO specialists and beginners alike can use the tool.

If ever there was a "silver bullet" for keyword research than Wordtracker would certainly be it. Wordtracker is one of the most effective keyword research tools available and we feel that if you are carrying out search engine optimisation on your website or any other form of online search marketing, than you should seriously consider investing in Wordtracker. We here at White Hat Media are specialist SEO consultants and we swear by it and the information it can provide us in our search engine optimisation campaigns for our clients.

As an advocator of Wordtracker and recognised SEO specialists within the search engine marketing industry, White Hat Media was recently interviewed by Wordtracker themselves to give our professional views on black hat and white hat search engine optimisation techniques.

To read the outcome of this interview with Wordtracker and our specific thoughts regarding SEO - which have been published on Wordtracker website - then click here: SEO Case Study: White Hat Media.