Social Media Optimisation (SMO)

Social media optimisation (SMO) is an online marketing service that now compliments SEO and PPC. The term social media refers to a particular collection of websites and networks within the area of what is called Web 2.0.

Our Social Media Optimisation Service Includes:

A fully managed search engine optimisation service
A dedicated SEO account manager
Genuine promotion throughout all forms of social media websites
The generation of regular, fully optimised, and well-linked content aimed at social media websites
The use of interactive SMO techniques to encourage your visitors to tag, share and interact with your website
Forming a connection between you and the online community by allowing them the ability to participate and post comments on your website
Provide a means of tracking website traffic and visitor trends

Social media optimisation allows us to deepen your connection with your brand’s target audiences by carrying out a SMO campaign designed to engage your business with the ever-growing social media element of the internet. Social media and social media optimisation have recently become the industry buzzwords within the online marketing arena due to the level of new exposure channels it has opened up for brands and websites. White Hat Media’s social media optimisation services will help you reach your target audience, increase your brand awareness and build loyalty.

The aim of our social media optimisation services is to drive additional traffic to your site through these new social media channels. From a search engine optimisation perspective, White Hat Media’s objective is to help create hot relevant content that will spread virally throughout the social networking communities and naturally collect links back to your website.

White Hat Media can carry out a social media optimisation campaign for your company by working with online communities, networking groups, community websites and social media websites in order to generate publicity for your website.

Social media optimisation is a very good way of attracting visitors to your website and therefore works well alongside search engine optimisation (SEO) to help you gain maximum visibility and improve your search ranking.

Elements of an effective social media optimisation campaign are:

Social networking websites
Social bookmarking websites
Search engine optimised press releases
Online brand management
Video sharing websites
Web widgets
Blogs and forums

Your social media optimisation campaign will only be successful if it is seen to be genuine, so submitting content with obvious sections of self promotion will not be accepted. Do not spam the sites with things such as keywords as this will only lead to a possible ban and will not be beneficial to your company or website. Concentrate on what you do best – your own business – and allow White Hat media to run a professional social media campaign for you.

Your search engine optimisation and pay per click campaigns are essential components in any effective online search marketing drive, but White Hat Media’s additional social media optimisation services can provide you with an edge that will allow us to create the most optimal online marketing campaign available.

If you would like to contact us to find out more about our social media optimisation services or to find out more about search engine marketing in general then please call +44 (0) 1273 704771 or email us